The web is awash with articles, blogs and links from the newest expert on any given topic. It can be wildly overwhelming as both a consumer of content and a content marketer to actually decipher what is useful.
This can often scare people from getting out there and creating their own original content. Don’t let it scare you and your business. Invest in unique content.
Here are just 5 great reasons why.
You are the expert in your field. You know your business and you know your product better than anyone. Creating original and unique content illustrates your authority.
When clients, partners and potential clients can see that you know your stuff, they will more likely have more confidence and trust in you and your service.
Heighten your brand authority by authoring useful information.
- Time and Proximity
Events, legislative changes, news or even simply the weather could affect your industry or service. Show the world you know exactly what is changing and how your service or product can accommodate that change.
Your response to real world changes shows your audience or client base that your business is mindful of the world around us. It is also the only way that you can show them how your service or product is useful as a result.
- Push people back to your website
If you want to drive traffic back to your website, this is a really great and genuine way to do that. Instead of trying every trick to manipulate people back, why not create engaging content that people actually genuinely need or want? The more engaging content you create, the more people will willingly subscribe to your channels.
As your audience gets to know you as a producer of great content, they will start to both recognise your brand and website as valuable.
- Increase your search rankings
This is another important benefit. There are many ways to pay your way to the top of the search rank. If you want those pesky search spiders to crawl all over your page, give them something to find. Creating smart and sensible content on a regular basis will remind the spider that you are here. By updating your content and using useful and relevant copy, your rankings will increase by default.
- Remind people who you are
Producing content that exemplifies your service or product is a really great exemplar of what you can provide. Give people a taste of the kind of work you can do for them by producing unique content about you and your industry.
Instead of just claiming you know your stuff, show people. Show people where your brand fits into the industry and why they should remember you.
Don’t forget that there is already some fantastic content out there. Read and follow groups you respect and even compete with. Get a feel for who is creating great content and by all means curate existing content, join the conversation and engage with your industry.
By creating interesting and unique content and connecting with other great content producers, you’d ensure you and your brand remain ahead of the game.