The wobbly fluid world of the English language is just not that easy to navigate, no matter how many by-lines you boast. As a team of writers, we are putting our hands in the air in joint exasperation.
Weaving the right texture into a story can be one of the biggest challenges when creating great content. When you get it wrong, your credibility can fall flat and your audience will split faster than a freshly fertilised egg. The fact is, we learn, engage and connect through story – just ask the scientists. As […]
I’m incredibly proud of what we’ve built so far and am more than excited about what is to come. We’ve got some exceptional ideas, some remarkable talent and a commitment to build ongoing, local and remote relationships.
In light of the recent rather tone deaf disastrous blunder, we thought it pertinent to talk about how to get your tone right with your content and content marketing. Seriously, how does a major successful and often entertaining brand get it so wrong? And if they’re getting it wrong, what hope do the rest of […]
Instead of shame the people who’ve done me wrong, I have decided to create a monthly post devoted to building people up. Instead of tearing people down – let’s take the time to acknowledge people do something well.