content marketing, copywriting, digital copywriting, editing, freelancing, invoicing, research, sub-editing

Re-introducing – Make it Peachy

The last couple of months has been both exciting and mildly terrifying. Where once upon a time, it was just little old me, Peach, out in the desolate land of freelancing, fending for myself, I’ve made some pretty significant changes. My exquisitely talented husband Jeremy (who hails from years banging the business development drum) has come on board to help me turn Make it Peachy into a business we can be even more proud of.

Country copywriters with the city smarts

After years happily ensconced in the hamster wheel of city life, we have made the bold choice to step away. Not from the service, expertise or clients – our city based clients are some of our most loyal and down to earth. Rather away from the sea of inauthentic pretension that sometimes seeps in.

We have moved ourselves and our little business headquarters to the country. Reflecting the relaxed, beautiful and grounded atmosphere down here, we want our clients and future clients that we are the real deal. We want to get to know you and your brand and we want you to feel comfortable and confident in our relationship.

Just don’t mistake our authentic approach as out of touch or soft. We have the skill, the know-how and the spunk to manage the big guns just as smoothly as we manage the smaller local businesses.

Small team with huge capability

I have worked with some extraordinary people in my many years of communication. I have faced the self-righteous bullies head on and had the pleasure of building incredible relationships across a range of industries. When I decided to grow, I decided there was one thing I would not compromise on. People.

The small team I have built around me is dedicated, talented and ready to take on anything and everything. They are respectful, efficient and entirely reliable. On top of that, you can always have confidence that if my team says they can do something, rest assured it will be done.

We work with clients who are looking for a like-minded approach. If you’re looking for respect, transparency, talent and efficiency – Make it Peachy is on hand to deliver.

Our focus is service – local or remote

I want to make it clear – for me Make it Peachy is all about service. We want to help you communicate your brand, purpose and message with clarity and authority. Understanding who you are and delivering as best we can is how we operate.

Whether you are a local business, looking to expand your presence, or you’re based in a major city a thousand kms away, our team of experts will be there to take you to the next level.

Our boots fit just fine

Because I’ve had the privilege of working in such a variety of industries, I’ve been lucky enough to learn and grow from every experience. I’ve seen arrogance and over-confidence ruin business. I’ve seen a lack of conviction do the same thing.

It’s why I continue to work incredibly hard to hone my craft, build the skills of my team and show a united and confident front at all times.

Join us now and reap the rewards

I’m incredibly proud of what we’ve built so far and am more than excited about what is to come. We’ve got some exceptional ideas, some remarkable talent and a commitment to build ongoing, local and remote relationships.

Why not give us a call, or email now and find out how we can help you, Make it Peachy!

copywriting, digital copywriting, editing, freelancing, invoicing, Uncategorized

Billing when freelancing – overcoming the awkwardness

The decision to become a freelance writer was one of the best I’ve made (along with agreeing to marry my husband and making my most excellent child). It’s provided me with freedom, independence, autonomy and most importantly the power to choose with whom I work. Gone are the days of fighting for recognition, negotiating workplace bullies and pandering to other people’s expectations of what a workday looks like. The added bonus? I get to hang out with my kid a couple of days a week, something I feel extraordinarily lucky to do.

For the past four years, I have been lucky (and maybe a little talented) enough to build a comfortable part time business and worked with some pretty fantastic people to boot. While my business grows, and I consider how to elevate it to the next level I have been reflecting on some of the challenges I faced. Don’t get me wrong, as much as I love what I do, there have been challenges. The most salient of which continues to cast a shadow over me. A shadow I fight instincts to overcome.

What is this shadow, you ask? Getting paid. Yup! I have always found the whole process overwhelming and I wish I had someone to give me some tips.

money-in-purse-1237221

First things first – what do I charge?

As I have come to understand, there are countless reasons a contractor might amend their rate card. Whether it be industry, not-for-profit status, offering a package or even throwing in the occasional ‘mate’s rates’, the factors are plenty. As a consequence, not many contractors and freelancers will publish their rates.

As a newbie to freelancing, or even just freelancing to a particular industry, attempting to navigate your way to the perfect hourly rate can be tough. If you aim too high, you’ll get undercut. If you aim too low, people may assume you don’t have a quality product. Locating that Goldilocks rate can be a minefield.

My advice? Do your research before you start quoting. Make a few cursory calls, ask others in your industry, find out what the agents pay. Beyond everything, be confident that your product is worth it.

Stick to your guns – don’t second guess yourself

You’ve finally locked down your rate and even managed to bag a client. Congratulations! Now, stop negotiating. People will always try and get a deal, and if they think they can scrimp another dollar from you, they will. I’ve had clients come to me, halfway through a job, attempting to slide that rate just ‘ever so slightly’ lower. It’s a damn slippery slope. As much as the Pollyanna inside me wants to believe that no one would try and cheat a humble sole trading freelancer, my experience sadly tells me another story.

You are talented. You have the skills. More importantly, you’ve agreed on a rate. As hard as it is, keep that foot firmly on the ground and do not waver. Interesting side note, after I rejected the further discount, the client never brought it up again. Clients worth their weight will respect you more.

Undercharging – it doesn’t pay off the way you think

As with sticking to your rate, charging a client for the right amount of hours is also a tricky one. I always knew that overcharging was a bad move. Not only can it breed bad blood, but it’s just not the right thing to do. What I didn’t learn until I was on the job was the risk of undercharging.

You think to yourself, “Oh I’ll just absorb this cost because it’s a one off”, or “If I undercharge them, they’re more likely to give me more work”. I wish it were that simple.

You under charge, you set a very sketchy precedent. Expectations will be that you deliver at the lower rate every time. While that may make you feel good about yourself, it doesn’t really put food on the table. By all means offer discounts and packages; they can often be your bread and butter. Just don’t put yourself in a position that you can’t then bill your client what you are owed.

Invoicing and following up

Yikes! What a minefield! Asking people for money is awkward as heck.

Do you ever get that totally unjustified wave of guilt when you walk through a metal detector at the airport? I sometimes get that same weird guilt about invoicing people, especially when we’ve developed a rapport. For those who find it as awkward as I do, you’ve got to remember your service/product is valuable. You’ve earned those dollars. Your clients know it, and shock horror, expect it. Invoice and invoice regularly.

If your clients are dragging their feet on paying, remember that’s awkward for them not you. Don’t feel bad about following up.