business tips, communications tips, content marketing, copywriting, editing, ethics, productivity, running a business, Uncategorized

Why ethics is so important to us

I was having a chat with some peers about writing recently and the topic of ethics popped up. We’d all been trained at reputable institutions and most of us had sat through at least one dedicated subject around ethics. What we learned in those classes varied enormously. Sure, we were all taught what our legal obligations were. But it was what we were taught to do with this knowledge that varied. There were recollections of teachers who actively encouraged and guided us to find the best legal route to disruption. Ethics, it seemed played no part.

As a passionate writer, I have always believed that my own personal code of ethics comes above all other obligations. I will never compromise those for a job, win or a handful of clicks, and I ensure that all of my writers are the same. There are people that win work over me because of it, and being scooped in certain circumstances is part and parcel of maintaining one’s moral compass. You know why? Sometimes cheats win – but in my book, that’s never a reason to join them.

As a business, we will never sink below our standards for a quick buck and here are five practical reasons why that’s a good thing.

We have enough grey in the world – it’s the right thing to do

With all that has been happening around the world, so many of us are searching for positivity. Whether it’s the emergence of bigots and racists, rearing their shockingly normal looking heads, or our leaders failing to make the right choices for all our citizens, there is a lot of hate and manipulation in this world. Let’s not add to it!

We are drawn to sensational things and as writers, it can be very very seductive to twist and shape our stories to highlight this. Finding the dirty sexy angle, no matter who it might hurt, or creating inaccurate content to pull in the hits, seems to be the norm for some content producers. But you know what? If you’re a great storyteller, with your audience’s best interest at heart, you can engage and entertain, and do the right thing.

You actually attract a higher quality clientele

Who wants to be in a working environment where your judgement is constantly being called into question? When you show yourself to be ethical in business, you attract like-minded people. It may seem like a stupid idea when you turn your back on a potential client, who is encouraging shady behaviour. In the long run, however, you are holding yourself and your business to a higher standard and you will find that businesses with the same values will see this and be more likely to work with you in the long run.

When it comes to writing, manipulating the truth for one quick win, only goes to show that you are willing to sacrifice your own integrity for a short term gain.

Your reputation and credibility are enhanced

There is nothing more valuable in business than your reputation and credibility. Once lost, they can be near impossible to claw back. In this digital age of social media warriors, this could not be truer. Online reviewing, social networking and online forums have suddenly given a voice to the masses. Sidestepping the trolls, who can cause unparalleled chaos in their wake, angry, disgruntled or wronged clients can easily be as damaging.

When you hold your business operations to a higher standard, all you are doing is building a positive reputation. When you create informative, authoritative, engaging and accurate content, your audience, clients and potential partners will know it.

Business and personal relationships that include trust are stronger

Customer loyalty is crucial in business. Ensuring that your clients remain your clients for as long as their needs match your service is the key to a fruitful business. The key to loyalty is building trust. You want your clientele to be able to rely on the service or quality of product you provide. When they know you’re reliable, they’re more likely to stick with you.

Practice responsible, reliable and transparent business, and your relationships will be stronger and more robust in the long term. When it comes to writing, I ensure every client or partner we work with know exactly where we stand at all times, that way they can rely on our expertise and our ethics.

My team actually appreciate it and work harder

A lovely added bonus to conducting business this way is productivity. My team is far more committed in the knowledge that we don’t cheat, lie or weasel our way through business. They know that I will always treat them fairly and with respect and as a consequence, they treat me and my business with that same level of respect. They work hard because they know I work hard. They know they can hold me to the same high standards that I hold them.

The fact is, there is always an ‘easy’ way to do things. While it may initially show you short term benefits, it’s not going to stick. At Make it Peachy, we ensure every project we take on is delivered to the best of our ability. We are honest, transparent and ethical in business and expect the same from everyone we work with.

 

business tips, communications tips, content marketing, content production, creativity, productivity, running a business, writing tips

Comic-Con – A lesson in business and communications

It’s that time of year again – where the once geekiest event of the calendar has become the go to celebrity event of the North American summer. Enter San Diego Comic-Con 2017. Stars from across the globe take a break from their vacations and summer projects to give the people an extraordinary experience.

In 1970, the convention was held in the basement of one of the dodgiest hotels in town. In 2017, the convention, and its sub-cons have descended upon the city, with somewhere in the vicinity of 200,000 visiting fans. That doesn’t come close to the number of enthusiastic followers around the world who have bought, booked and signed on for exclusive digital content.

How did such a humble event become so popular? What can we, as business owners learn from their ascent? As avid con nerds, the team at Make it Peachy have plucked the top five things we have learned about business and communications from San Diego Comic-Con.

We all just want to feel connected

One of the most salient messages of so many comic books and science fiction novels, films and TV shows is the notion of feeling included. Traditionally creators and fans of this style of entertainment have been outsiders; nerds searching for their own sense of belonging. Naturally, a lot of their content is designed around these same themes. Think X-men, or even Superman, the ultimate outsiders, desperate to feel included. The cool thing is that because Comic-Con created an event designed to make people feel included, more and more people have found their voice and place.

This is a great lesson for us. Create content, services, products with the intention of including, rather than excluding. When your audience feels connected, they will return to you and bring their friends.

If you build it, they will come

Comic-Con and its brother and sister events around the US are designed to connect their audiences to the latest, greatest and most interesting activities, products and events. They do their research and understand what their audience is looking for. With that research, they build more and more impressive events every year. They’ve created something that more and more people want to be a part of, and now cosplaying and mainstream blockbuster fans stand side by side in applause for an event well created.

Research. Understand. Create. Engage.

When you create a product, a piece of content or a service people genuinely want, they’ll come to you. But, as Joss Whedon said, “Write it. Shoot it. Publish it. Crochet it, sauté it, whatever. MAKE.”

Be confident without being cocky

Back in 1970, the founders of Comic-Con were wildly searching to nab some impressive industry types to add a little spark to the convention. According to Rolling Stone, they’d tracked down Sci Fi legend and Fahrenheit 451 author Ray Bradbury and were angling for him to attend. When Bradbury agreed, for the scary equivalent fee of US$30,000, the boys were stuck. Still, in its infancy and without a real purpose, they were in the unique position of establishing the convention as a not for profit – so without thought, that’s what they became. Bradbury came for free. They saw an opportunity and jumped, adapted and changed to get where they needed to.

It’s so important to be confident in your capability. If something seems out of your realm, don’t immediately close your mind to it – learn, adapt and work to expand your capability.

Embrace change

Comic-Con was built by a group of comic book dreamers, intent on creating an engaging experience for fans. What that involved as evolved a thousand times in the last 47 years and as a result, its popularity just keeps rising. One sad story told in the Rolling Stone article is that of founder Sheldon Dorf. Dorf was instrumental in networking and schmoozing the right people to get the convention off the ground. Many nod to him as the creator and ideas behind it all. But Dorf was also a jealous man, set in his ways and approach. As Comic-Con grew, Dorf isolated himself and refused to change. While the convention soared, Dorf licked his wounds and walked away.

We all need to remember that times, needs and ideas change. We know from the giant splash made by social media and digital communications that people change the way they communicate. As business owners, we need to be able to move with those needs. Just because the same old has worked until now, does NOT mean it will tomorrow.

The cyclical nature of trends – keeping up with the…who even knows who to keep up with anymore

The final lesson we are taking away from the success of Comic-Con is about awareness. Awareness of the ever changing, ridiculous and cyclical nature of trends. It’s important to understand what is trending and where. It’s important to understand what people are following and illustrating your knowledge of those things. But you know what else? Trends come and go. Comic-Con has built itself on the notion that fandom, whatever form it takes, is valid and cool in some way.

By all means, find a way to connect with your audience. Let your passion and your interests and your knowledge guide that. Authenticity matters more than manufactured trends.