content marketing, copywriting, digital copywriting, editing, freelancing, invoicing, research, sub-editing

Re-introducing – Make it Peachy

The last couple of months has been both exciting and mildly terrifying. Where once upon a time, it was just little old me, Peach, out in the desolate land of freelancing, fending for myself, I’ve made some pretty significant changes. My exquisitely talented husband Jeremy (who hails from years banging the business development drum) has come on board to help me turn Make it Peachy into a business we can be even more proud of.

Country copywriters with the city smarts

After years happily ensconced in the hamster wheel of city life, we have made the bold choice to step away. Not from the service, expertise or clients – our city based clients are some of our most loyal and down to earth. Rather away from the sea of inauthentic pretension that sometimes seeps in.

We have moved ourselves and our little business headquarters to the country. Reflecting the relaxed, beautiful and grounded atmosphere down here, we want our clients and future clients that we are the real deal. We want to get to know you and your brand and we want you to feel comfortable and confident in our relationship.

Just don’t mistake our authentic approach as out of touch or soft. We have the skill, the know-how and the spunk to manage the big guns just as smoothly as we manage the smaller local businesses.

Small team with huge capability

I have worked with some extraordinary people in my many years of communication. I have faced the self-righteous bullies head on and had the pleasure of building incredible relationships across a range of industries. When I decided to grow, I decided there was one thing I would not compromise on. People.

The small team I have built around me is dedicated, talented and ready to take on anything and everything. They are respectful, efficient and entirely reliable. On top of that, you can always have confidence that if my team says they can do something, rest assured it will be done.

We work with clients who are looking for a like-minded approach. If you’re looking for respect, transparency, talent and efficiency – Make it Peachy is on hand to deliver.

Our focus is service – local or remote

I want to make it clear – for me Make it Peachy is all about service. We want to help you communicate your brand, purpose and message with clarity and authority. Understanding who you are and delivering as best we can is how we operate.

Whether you are a local business, looking to expand your presence, or you’re based in a major city a thousand kms away, our team of experts will be there to take you to the next level.

Our boots fit just fine

Because I’ve had the privilege of working in such a variety of industries, I’ve been lucky enough to learn and grow from every experience. I’ve seen arrogance and over-confidence ruin business. I’ve seen a lack of conviction do the same thing.

It’s why I continue to work incredibly hard to hone my craft, build the skills of my team and show a united and confident front at all times.

Join us now and reap the rewards

I’m incredibly proud of what we’ve built so far and am more than excited about what is to come. We’ve got some exceptional ideas, some remarkable talent and a commitment to build ongoing, local and remote relationships.

Why not give us a call, or email now and find out how we can help you, Make it Peachy!

copywriting, editing, storytelling, sub-editing, writing tips

Top Ten blogs for and about writing

I had one of those moments this week that made me want to Michelle Obama all over the nasties. I’m choosing to go high today and tomorrow. Much like some other bullies that crave the limelight, I’m not even going to give them the satisfaction of knowing it was them.

Inspired by my low blow (which incidentally had nothing to do with writing), I’m going to build some people up that I think are doing some awesome work. I’m not going to stop there. Instead of shame the people who’ve done me wrong, I have decided to create a monthly post devoted to building people up. Instead of tearing people down – let’s take the time to acknowledge people do something well.

Welcome to the first instalment of the Make it Peachy, Top Ten Awesome Humans of the Month. This month, I’m starting with what I know. Writers and writing blogs. These are the bloggers that in my mind are generous with their advice, informative with their content and encouraging to all those out there struggling to make a living in this industry.

Write To Done

As we are all aware, the internet is flooded with content. Rifling through the clever marketers to find the useful content is a job in itself. As writers, we are always struggling with the challenge of creating genuinely helpful and engaging content, and pandering to what we think our audiences are looking for. Write To Done is one of my favourite places for tangible and useful writing tips.

Their contributors are generally established bloggers and experienced writers, so the advice is well thought out and as they put it ‘insanely useful’. Whether you are a creative writer, struggling to find your voice or a content editor searching for content marketing tips, these guys have it all.

Thought Catalog

The thing I love about Thought Catalog, is its unflinching enthusiasm for writing and writers. Thought Catalog is an online magazine, designed specifically for creating a platform for young and emerging writers. They want you to contribute and they want you to be good.

The reason I love them is not necessarily because I love every article (although they are usually engaging and entertaining), but because of their mission. Thought Catalog exists entirely to encourage creativity in others and that ought to be applauded.

Goins Writer

Jeff Goins seems to top every top list for writers’ blogs I’ve found. He’s a successful author and is using his blog to share his experience and advice. Again, his focus is on building others up, rather than climbing over the fallen below him to reach the top. He fosters creativity with his range of blog posts, webinars and podcasts, with palpable tips that anyone, entering this or any other creative field can embrace.

The Write Life

The Write life is such a great resource. Whether you’re a freelancer, aspiring author, content marketer or a combination of all three, this is a site that has some brilliant articles. In fact, for those looking for the web’s most useful writing websites, you can’t look past the Write Life’s 100 best websites for writers in 2017. Their content is always being updated so you know the content you find will be current and valuable.

The Write Practice

For writers struggling with writers’ block or confidence, this is a fantastic website. They have daily writing exercises to keep your talent trained as well as training and tutorials for those wanting to work on their craft. They have some super useful advice around editing and writing tools and can walk you through the scary prospect of building an audience on social media platforms like twitter.

Positive Writer

Helmed by Bryan Hutchinson, Positive Writer is exactly as it sounds. It’s a wonderfully optimistic blog that is designed to build confidence and positivity in the doubtful minds of aspiring writers. This guy has chosen to create a site specifically designed to make you feel good about yourself and your craft. Awesome!

Like Jeff Goins, he is a successful author and it’s heartening to see someone wishing success on others. Sure, he is building his brand at the same time. But you know what? We all are. At least he is doing it in a way that lifts people up with him.

Every Writer

This is a forum for writers and editors to give back. Using their experience, contributors are invited to share their stories, and advice for those creeping up behind them. In fact, contributors are rewarded with a bio page when they submit more than one article to the website. For writers who just have no idea where to start, Every Writer is fantastic. They even have the largest free searchable book publisher listing online.

Copy Blogger (Rainmaker Digital)

These guys are the content marketing gurus. Grown from a sole blogger, this site walks the talk. They have built their audience organically through engaging content and useful tips. But rather than keeping those marketing secrets to themselves, the team at the now named Rainmaker Digital want to share, educate and train others to benefit from their industry knowledge. Like all our picks, they genuinely want you to succeed as much as they have.

Writers Helping Writers

Writers Helping Writers is designed for the writer by the writer. Their focus is around fostering emerging talent and helping them hone their skills and find a way into the industry. It is run by passionate writers who, themselves were once struggling to find their place and now gratefully want to show others the path they took. While their focus is for writers aiming to become published authors, the resources they offer are super useful for anyone interested in content producing.

Daily Writing Tips

My final pick marks number 10 of so many wonderful blogs, websites and online resources for writers. Daily Writing Tips is a great place to find tips, prompts and exercises. The difference between these guys and the above is that Daily Writing Tips are designed to help everyone, including those, not familiar or comfortable with writing. Their advice is solid and their intention altruistic.

This is just a drop in the ocean when it comes to amazing writers’ content online. There are so many wonderfully talented writers and writing trainers around the world, offering extraordinary content and I plan to start a list, so please let me know any bloggers or websites you think are useful for writers.

The thing is – there are some incredibly sad, stressful and terrifying things happening in this world. I refuse to let those things/people win. Once a month I am going to list my favourite people/resources in the fields I am exposed to. Let’s unite and build each other up.

copywriting, editing, proofreading, sub-editing, typos, writing tips

Don’t let silly mistakes spell the end of your credibility

We’ve all been there. You’ve spent hours working on the perfect pitch or article and in a proud state of exhaustion, you publish without a second thought. Only then do you, and all your colleagues and followers, realise that you’ve made some key mistakes. Mistakes you could have easily fixed. Mistakes that just chip away at your credibility as a knowledgeable resource in your field. Mistakes I can help you avoid.

I have created a basic checklist that should help you avoid some of the common mistakes. Use it wisely.

There vs They’re vs Their

It is so easy to mix these up.

There has a number of meanings. It can be an adverb, a pronoun and adjective or a noun. It generally refers to a place, but not always. For example

My cup is over there.

Is there anybody out there?

My cup there is empty.

We’re going over there.

Their is a possessive adjective. This means it is indicating that you own something. For example

You can borrow their ball to play soccer on Thursday.

They’re is a contraction. This means it is a shorter way of writing they are. For example

They’re coming over for dinner after the game.

If you would like a more detailed explanation, read this article on E Learn English Language, which explains it all in more detail.

Loose vs Lose

This is an incredibly common mistake, which can fundamentally change the meaning of your sentence.

Lose is a verb to describe the loss of something. For example

I lose my keys if I don’t leave them in the same place.

Loose is an adjective to describe the opposite of tight. For example

When I lose weight my trousers become loose.

Desert vs Dessert

Mixing these two up could be the difference between a delicious chocolate mud cake and eating sand.
Desert has two meanings and two pronunciations. The first is a noun describing a dry, baron land. The second is a verb to describe abandoning someone or something. For example

I thought I found an oasis in the desert, but it was just a mirage. 

A loving mother does not generally desert her child.

Dessert has just the one meaning. It is the noun to describe the tasty treat you have, or shouldn’t have, at the end of a meal. For example

My husband forgot to share his chocolate dessert with me because it was too delicious.

You’re vs your

Your is a possessive adjective. This means it shows that you own something. For example

Did you bring your book to class?

You’re is a contraction. This means it is a shorter way of writing you are. For example

If you’re going to go for a walk in the rain, I suggest you bring an umbrella.

Everyone’s favourite pedant Ross Geller explained it his way when breaking up with Rachel.

The dreaded apostrophe

The apostrophe is a mean and complicated beast. Knowing where to put it can have even the most engaging writers stumped. There are many ways to use and misuse the apostrophe and Scribendi have written a really comprehensive article on the proper use of apostrophes. One of the most common mistakes people make is in relation to plurals. Plurals that are not possessive do NOT require an apostrophe. For example

I play football on Thursdays.

Don’t let your computer do all the work

By all means use tools such as spell check and grammarly. Please don’t let that be your last line of defence. The great thing about these tools is that they will often pick up on major mistakes or incomplete sentences, but they will never be able to pick up your intent. You need to read over your work to make sure you haven’t altered your intent with a well-spelt typo.

Is your spell check on the right region? It’s easy to forget that even though we are speaking the same language, sometimes our spelling is specific to our country.

Read it aloud. If it doesn’t sound right when you speak the words, chances are, it’s wrong. Reading it aloud will give you a realistic feel for the rhythm and feel.

Finally – NEVER PROOF YOUR OWN WORK.

Even experienced editors and proof-readers follow this rule. When you are personally invested in the content it is so much harder to pick up the small mistakes. Always ask a colleague or friend to give your work a once over, just to make sure.