ou know your business and/or purpose. You know what value your information will add. If you find a unique way to communicate that, then fantastic. If you don’t, don’t despair. Create useful, real and honest content that people can genuinely connect with.
When it comes to creating exceptional content, you might have the juiciest salacious news, but if you relay that news incorrectly, you can lose your audience in a second. On the same page, like Brad Pitt’s Oakland A’s, you could have some relatively dry, technical information, but when you structure that content right, you can win audiences you thought were out of your league.
I have always believed that my own personal code of ethics comes above all other obligations. I will never compromise those for a job, win or a handful of clicks, and I ensure that all of my writers are the same.
You want your content to exude authority and expertise, but, you still want people to understand it. The fact is, when you learn to create engaging technical content, you are gaining a better understanding of your product or service.
For the time-poor among you (so basically, everyone), we’ve put together a slideshow, with some great tips for writing for the web.