business tips, communications tips, content marketing, copywriting, editing, ethics, productivity, running a business, Uncategorized

Why ethics is so important to us


I was having a chat with some peers about writing recently and the topic of ethics popped up. We’d all been trained at reputable institutions and most of us had sat through at least one dedicated subject around ethics. What we learned in those classes varied enormously. Sure, we were all taught what our legal obligations were. But it was what we were taught to do with this knowledge that varied. There were recollections of teachers who actively encouraged and guided us to find the best legal route to disruption. Ethics, it seemed played no part.

As a passionate writer, I have always believed that my own personal code of ethics comes above all other obligations. I will never compromise those for a job, win or a handful of clicks, and I ensure that all of my writers are the same. There are people that win work over me because of it, and being scooped in certain circumstances is part and parcel of maintaining one’s moral compass. You know why? Sometimes cheats win – but in my book, that’s never a reason to join them.

As a business, we will never sink below our standards for a quick buck and here are five practical reasons why that’s a good thing.

We have enough grey in the world – it’s the right thing to do

With all that has been happening around the world, so many of us are searching for positivity. Whether it’s the emergence of bigots and racists, rearing their shockingly normal looking heads, or our leaders failing to make the right choices for all our citizens, there is a lot of hate and manipulation in this world. Let’s not add to it!

We are drawn to sensational things and as writers, it can be very very seductive to twist and shape our stories to highlight this. Finding the dirty sexy angle, no matter who it might hurt, or creating inaccurate content to pull in the hits, seems to be the norm for some content producers. But you know what? If you’re a great storyteller, with your audience’s best interest at heart, you can engage and entertain, and do the right thing.

You actually attract a higher quality clientele

Who wants to be in a working environment where your judgement is constantly being called into question? When you show yourself to be ethical in business, you attract like-minded people. It may seem like a stupid idea when you turn your back on a potential client, who is encouraging shady behaviour. In the long run, however, you are holding yourself and your business to a higher standard and you will find that businesses with the same values will see this and be more likely to work with you in the long run.

When it comes to writing, manipulating the truth for one quick win, only goes to show that you are willing to sacrifice your own integrity for a short term gain.

Your reputation and credibility are enhanced

There is nothing more valuable in business than your reputation and credibility. Once lost, they can be near impossible to claw back. In this digital age of social media warriors, this could not be truer. Online reviewing, social networking and online forums have suddenly given a voice to the masses. Sidestepping the trolls, who can cause unparalleled chaos in their wake, angry, disgruntled or wronged clients can easily be as damaging.

When you hold your business operations to a higher standard, all you are doing is building a positive reputation. When you create informative, authoritative, engaging and accurate content, your audience, clients and potential partners will know it.

Business and personal relationships that include trust are stronger

Customer loyalty is crucial in business. Ensuring that your clients remain your clients for as long as their needs match your service is the key to a fruitful business. The key to loyalty is building trust. You want your clientele to be able to rely on the service or quality of product you provide. When they know you’re reliable, they’re more likely to stick with you.

Practice responsible, reliable and transparent business, and your relationships will be stronger and more robust in the long term. When it comes to writing, I ensure every client or partner we work with know exactly where we stand at all times, that way they can rely on our expertise and our ethics.

My team actually appreciate it and work harder

A lovely added bonus to conducting business this way is productivity. My team is far more committed in the knowledge that we don’t cheat, lie or weasel our way through business. They know that I will always treat them fairly and with respect and as a consequence, they treat me and my business with that same level of respect. They work hard because they know I work hard. They know they can hold me to the same high standards that I hold them.

The fact is, there is always an ‘easy’ way to do things. While it may initially show you short term benefits, it’s not going to stick. At Make it Peachy, we ensure every project we take on is delivered to the best of our ability. We are honest, transparent and ethical in business and expect the same from everyone we work with.

 

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